🧠Your Brain is Already Being Scanned—And Now Advertisers Want to Go Deeper.Plus: DOGE Automates the Firing of Federal Employees.
Subscribe and do not miss the latest in AI and Tech. Plus Join a vibrant community. In today’s issue: Our brains are being scanned and rewired every time we touch a device—now advertisers want to go even deeper. The workplace is evolving fast—are you keeping up? Plus, DOGE automates firings, the latest coding assistants, and key industry trends.
Your Brain is Already Being Scanned—And Now Advertisers Want to Go Deeper.
Right now, our devices are already mapping our habits, schedules, and preferences. Every interaction trains algorithms that shape the ads we see and the products pushed to us. But the next frontier isn’t just predicting our behavior—it’s reading our minds. India’s Reliance Industries, fresh off an $8.5 billion merger with Disney, is using "brain mapping" technology to lure advertisers for the Indian Premier League (IPL), one of the world’s most-watched sporting events. By analyzing viewers' brain activity, Reliance claims its streaming ads are more engaging than YouTube and Instagram, promising advertisers deeper influence over consumers. This marks a shift in how ads are sold—not just based on demographics but on neural responses. As competition with Google and Meta intensifies, Reliance is betting on neuroscientific data to justify higher ad rates and push advertisers towards its IPL platform. But this is just the beginning. If Reliance can track which ads literally rewire your brain, how long before every streaming platform, app, and website does the same? And what happens when this data is no longer just about selling products, but shaping political opinions, decisions, and behaviors at a subconscious level? The question isn’t whether your brain will be scanned—it’s when. 📰 AI News and Trends
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DOGE Automates the Firing of Federal Employees. DOGE is reportedly modifying AutoRIF, a Defense Department software designed to automate mass firings of federal employees, raising serious ethical and humanitarian concerns. Previously, layoffs required human oversight, but now AI and automation could accelerate terminations with little transparency or accountability. Thousands of probationary workers—lacking strong civil service protections—have already been dismissed, with agencies like the CDC unable to protect mission-critical staff. This approach dehumanizes workers, reducing them to data points rather than individuals with careers, families, and financial obligations. Employees were reportedly asked to list their weekly accomplishments, with AI determining their “necessity.” This opaque process disregards worker protections, causing psychological and economic distress while disrupting critical government functions. The Office of Personnel Management (OPM) has not commented, raising concerns about unchecked automation in federal job cuts. Beyond the immediate harm, this sets a dangerous precedent for algorithm-driven firings across industries, eroding job security and normalizing mass layoffs without human judgment or due process. While efficiency is important, prioritizing automation over empathy risks severe governmental, social, and economic instability. Our Partners:
The Workplace Is Shifting and the need to upskill. AI agents are set to dominate workplace communication, with experts predicting they’ll soon outnumber human interactions. Companies like Salesforce and OpenAI are driving this shift, offering AI that acts on employees’ behalf. While AI boosts efficiency, concerns include job displacement, social isolation, and inconsistent performance. However, the real need is for upskilling, reskilling, and a deeper understanding of emerging technologies to adapt and thrive. The transition to an AI-augmented workforce is inevitable—not a signal of job loss, but a shift in job roles, requiring workers to evolve alongside technology.
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Wednesday, February 26, 2025
🧠Your Brain is Already Being Scanned—And Now Advertisers Want to Go Deeper.
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