Optimization Plan (AI-Assisted) + AI Agents Will Cut Corporate Jobs.

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	Forwarded this email? Subscribe here for more 🔍 AI SEO + GEO Tools That Transformed Our Rankings In 2025 Optimization Plan (AI-Assisted) + AI Agents Will Cut Corporate Jobs. Yaro Celis Jun 18   READ IN APP   [Our AI Business Services] - [Advertise with Us!] Hi Team, GEO is the new SEO, we break down what that means, how it works, and give you a practical guide to get your brand showing up in chatbot results + the AI tools you'll need. We also spoke with Framebotix’s CEO about homebuilding in the age of robotics and AI, and covered how AI agents are already starting to cut corporate jobs. Let’s dive in and stay curious, my friends. 📰 News and Trends. Amazon CEO: “AI Agents Will Cut Corporate Jobs” GEO Is Replacing SEO in the Age of AI Our Conversation with Framebotix CEO about Robotics + AI. 🧰 AI Tools - SE) Tools 🔍 SEO + GEO Optimization Plan (AI-Assisted) 🧠 Learning Corner - Contrary Research Yaro on AI and Tech Trends is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Upgrade to paid 📰 AI News and Trends Are AI therapists more effective than human therapists? As Trump moves to decimate state AI laws, Governor Newsom taps the nation’s top experts for regulations Google’s Gemini AI family updated with stable 2.5 Pro, super-efficient 2.5 Flash-Lite Sam Altman says Meta tried and failed to poach OpenAI’s talent with $100M offers OpenAI Starts Selling ChatGPT at a Discount, Hurting Microsoft Families flee as data centers transform towns 🌐 Other Tech news The Washington Post is in talks with Substack about using its writers Ulta Beauty is paying its employees to create social media content about their brand. Musk’s xAI Burns Through $1 Billion a Month as Costs Pile Up Honda Unexpectedly Enters the Space Race With First Successful Rocket Launch WhatsApp to let users build their own AI chatbots to use in the app Amazon CEO: “AI Agents Will Cut Corporate Jobs” Amazon CEO Andy Jassy says AI agents will soon replace many corporate roles, reducing the company’s white-collar workforce. In a memo released June 17, Jassy described an “agentic future” where generative AI performs routine tasks, boosting efficiency and reducing headcount and they are preparing for AI personal shoppers to become a reality. With 1.5 million global employees, Amazon is the second-largest private U.S. employer. The company is already using AI in shopping tools like “Buy for Me” and “Recommended Size,” reaching tens of millions of users. Jassy noted over 1,000 AI tools are in development, calling current progress just the beginning. While Amazon pushes into AI aggressively, some staff report a more intense, less creative work environment. Despite criticism, Jassy remains committed to the shift, stating AI will free workers for strategic and innovative roles—even as it ultimately shrinks corporate teams. Leave a comment Are We There Yet? IV This is a conversation with Framebotix Robotix CEO, Yudhisthir Gauli. We explored the intersection of robotics, AI, and home construction, including how automation is transforming the way homes are built. Yudhisthir shared insights on the future of home building, how Framebotix is driving innovation, and the company’s role in accelerating housing projects worldwide. Share 🚀 Bring Your Website to Life with an AI Chatbot We just created a chatbot for this newsletter. I want to create one for you. We’ll build a custom AI chatbot trained on your content (PDFs, website, FAQs) that answers customer questions 24/7, captures leads, and reduces your support load by half. 👉 Check ours live here 📩 Contact us to get started I want a Chatbot! GEO Is Replacing SEO in the Age of AI Generative Engine Optimization (GEO) is the new playbook as AI tools like ChatGPT and Perplexity replace Google-style search. Instead of ranking in results, brands now compete to be referenced in AI-generated answers. Queries are longer (23 words avg) and sessions deeper (~6 mins). SEO focused on keywords; GEO rewards well-structured, high-meaning content. Reference rates (how often AIs mention your brand) now matter more than click-throughs. Tools like Ahrefs’ Brand Radar and Profound help brands track AI mentions and optimize accordingly. In 2025, the real question is: Will the model remember your brand? Get 20% off a group subscription 🧠 Learning Corner. Contrary Research - Thoughtful analysis of the best private technology companies in the world. 🔍 SEO + GEO Optimization Plan (AI-Assisted) We’re moving beyond traditional SEO. Now, it’s about GEO (Generative Engine Optimization), optimizing your content not just for search engines, but also for AI chatbot results like ChatGPT, Gemini, and Perplexity. This simplified guide will help you get started with GEO so you can stay ahead of the curve before it becomes mainstream. I’ve personally used several of the tools listed, some have delivered strong results, while others did not fit my goals. You may feel the same, but I encourage you to explore them and find what works for your goals. Too long? All links and resources can be found at the bottom. Keep it simple, stay consistent, and remember, early adopters get the biggest boost. 1. Keyword + Local Intent Research Step 1: Discover Target Keywords Use Surfer SEO or Scalenut to generate keywords based on your niche. Use Indexly to check indexing status and surface underperforming pages to focus on. Input your top 10 keywords into Score My GEO to analyze local vs national search intent and coverage. Outcome: A ranked keyword list segmented by local, national, and intent. 2. Competitive + SERP Analysis Step 2: Reverse-Engineer Competitors Use Ranking Raccoons to identify what’s ranking in your niche and region. Use NeuronWriter to analyze top 10 competitors' content structure, headings, and keyword density. Outcome: Insights into what content and keyword strategies are working locally and globally. 3. AI Content Creation & GEO Layering Step 3: Write Optimized Content Use Scalenut (Cruise Mode) or INK to generate SEO-optimized blog posts or service pages. Add city/state-specific modifiers from Score My GEO to titles, headings, and alt text. Step 4: Create GEO Pages Use Score My GEO to: Generate unique local landing pages (e.g., “AI Consulting in Los Angeles”) Score each GEO page for coverage, keyword variation, and proximity relevance. Outcome: Optimized blog + localized landing pages indexed for specific locations. 4. On-Page Optimization Step 5: Audit and Optimize Use Alli AI to: Fix title tags, internal links, and meta descriptions in bulk Identify crawl errors and duplicate content Use Indexly to monitor which newly created pages are indexed by Google. Outcome: Technical SEO and on-page quality boosted sitewide. 5. Internal Linking & Schema Step 6: Add Internal Links + Schema Use NeuronWriter suggestions to add topic-linked internal links. Use Airops to automate schema generation (e.g., FAQ, local business, article) via script or CMS plugin. Outcome: Improved content structure + enhanced SERP presence with rich snippets. 6. Tracking + Continuous Improvement Step 7: Monitor Rankings Track keyword position and local page performance using Ranking Raccoons dashboards. Use Score My GEO regularly to rescore and refresh location-based pages. Step 8: Reoptimize Use Surfer SEO's Audit tool every month to refresh underperforming content. Add FAQs, update stats, and interlink new blog posts to existing pages. Outcome: Ongoing performance improvements and SERP growth. 📦 Resources + Tools Indexly Index tracking + page-level insights Ranking Raccoons Competitor rank and SERP analysis Airops Schema automation, SEO workflows Score My GEO Location-based page scoring and generation Surfer / Scalenut Keyword strategy + AI content NeuronWriter / INK NLP optimization and on-page content scoring Alli AI Technical on-page bulk SEO fixes 🚀 Showcase Your Innovation in the Premier Tech and AI Newsletter (link) As a vanguard in the realm of technology and artificial intelligence, we pride ourselves in delivering cutting-edge insights, AI tools, and in-depth coverage of emerging technologies to over 55,000+ tech CEOs, managers, programmers, entrepreneurs, and enthusiasts. Our readers represent the brightest minds from industry giants such as Tesla, OpenAI, Samsung, IBM, NVIDIA, and countless others. Reserve a Spot Explore sponsorship possibilities and elevate your brand's presence in the world of tech and AI. Learn more about partnering with us. You’re a free subscriber to Yaro’s Newsletter. For the full experience, become a paying subscriber. Subscribe for $1/Month Disclaimer: We do not give financial advice. Everything we share is the result of our research and our opinions. Please do your own research and make conscious decisions.   Like Comment Restack   © 2025 Yaro Celis 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe